The Team · 8 people · 4 departments

A small senior team.
Built for complex products.

Narrative, design, and motion run as one system — so the message stays intact from first direction to final delivery.

4Departments
SeniorTeam level
AsyncWorking style
SystemApproach
02

Narrative & Strategy

We translate product complexity into a buyer-ready story: what to believe, what to remember, what to do next.

Story Strategist
Story Strategist
Core

Maps the belief shift: what a buyer needs to understand before they'll act. Sets structure, proof points, and the "why now" — before visuals start.

PH
Positioning & Messaging

Turns strategy into language that holds under pressure — hooks, hierarchy, and the exact phrasing that keeps the message consistent across channels.

03

Design & Visual Systems

A visual language that makes your product feel obvious — and stays consistent across every asset you ship.

Design Lead
Design Lead
Core

Builds reusable visual systems so the work scales across formats. Prioritizes comprehension, brand truth, and repeatability — not one-off pretty frames.

Designer
Designer

Turns the narrative into precise frames buyers can parse fast. Keeps detail, hierarchy, and brand consistency tight — especially under deadlines.

04

Motion & Production

Motion that respects attention. We pace ideas for understanding — then ship assets that work in-market.

Motion Lead
Motion Lead
Core

Defines the motion language and pacing so the story lands. The work should feel inevitable: each beat earns the next, with zero confusion.

Motion Designer
Motion Designer

Executes fast without losing intent. Precision timing, clean transitions, and disciplined motion — built for real timelines and real distribution.

SFX
Sound Design & Mix

Audio is treated as structure, not polish: clarity, emphasis, and momentum are designed into the cut from the beginning.

01

Leadership

Clear ownership. Clear direction. You always know what we're building, why it matters, and what success looks like.

Sushan Bastola
Product owner
Sushan Bastola
Founder · Product-Led Motion

Single accountable owner on every engagement. I define the narrative architecture, pressure-test the messaging, and protect the clarity bar across execution. We don't optimize for applause. We optimize for buyer understanding. Every decision ties back to: What should the buyer understand? What should they trust? What should they do next?

Product ownerClarity firstBuilt for distribution
Sushan Bastola
Product owner
Sushan Bastola
Founder · Product-Led Motion

Single accountable owner on every engagement. I define the narrative architecture, pressure-test the messaging, and protect the clarity bar across execution. We don't optimize for applause. We optimize for buyer understanding. Every decision ties back to: What should the buyer understand? What should they trust? What should they do next?

Product ownerClarity firstBuilt for distribution
Built Like a Startup

We think in systems.
We remove ambiguity early.

How we work

We operate like a product team, not a production house. We care less about making a video — we care more about building a system that scales across your launches, updates, and sales cycles.

We think in constraints: buyer, stakes, timeline, channel. Then we design around reality.

Speed matters. But structured speed matters more.

What we believe
Clarity is a competitive advantage.
In complex B2B markets, the company that explains best wins.
Narrative is infrastructure.
Your launch, landing page, demo, and sales deck should not reinvent the story every time.
Polish is secondary to hierarchy.
If the idea doesn't land, no animation will save it.
Trust compounds through consistency.
Same language. Same logic. Every surface.
What this means for you
What a founder gets
A story you can reuse across launches, updates, and sales — without reinventing the narrative.
Clear direction up front — fewer loops, faster shipping.
Assets that hold up everywhere: landing, social, sales enablement, internal decks.
What we optimize for
Comprehension speed: the buyer gets it fast.
Consistency: same language, same logic, every surface.
Outcomes: what the buyer understands, believes, and does next.
What we refuse
Generic SaaS content that proves nothing.
Polish without hierarchy.
Ambiguity that creates revision fatigue.
Our operating principles
01
Engineering > Aesthetics
Design supports logic. Motion supports structure. We build from understanding outward.
02
Constraints First
We start with the real variables: buyer psychology, technical depth, timeline, distribution — then we solve within them.
03
Push Back Early
If something is unclear, we say it. If messaging is weak, we fix it — before production locks in.
04
Fewer Loops, Better Decisions
We lock direction before execution. Alignment reduces revision fatigue.
05
Built for Distribution
Everything should work beyond one upload — landing, social, sales enablement, internal decks.
06
Outcome Over Applause
We care about what the buyer understands, believes, and does next.
See our work →Book a Clarity Call
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