A funding announcement film built for authority and speed. Delivered inside a locked announcement window and deployed across homepage, social, and hiring surfaces.
Executive Overview
Aleph needed an investor-grade announcement film on a press-cycle timeline. We structured the story to signal authority to three distinct audiences simultaneously: investors validating their bet, press looking for the narrative, and candidates deciding whether to join.
The Film
Aleph — Series B Funding Announcement Film
The Context
Aleph is a modern financial planning platform built for finance teams who’ve outgrown spreadsheets. When they closed their Series B, the announcement needed to do more than confirm the raise — it needed to signal a new chapter for every audience watching: investors, press, and future hires.
Category
AI-native FP&A / financial planning
Target
Finance leaders + operators evaluating modern planning
Tension
Funding announcements are judged by credibility. The film had to feel institutional — not celebratory.
The Strategic Problem
Aleph didn’t need “a funding video.” They needed an authority signal — designed to travel across press, hiring, and homepage contexts without losing credibility.
Press cycle was locked. The announcement date couldn’t move — the story had to be ready.
Three audiences, one artifact. Investors, press, and candidates all needed to feel spoken to.
Authority required. A generic “we raised money” edit risks shrinking the moment.
No revision marathons. One clean feedback loop, accurate claims, and a film that lands clean.
“We needed something that felt like Aleph — not a generic funding announcement. The film had to carry the weight of the moment.”
— Team, Aleph
Our Strategic Hypothesis
Authority isn’t declared. It’s designed.
We treated the film like a public artifact that should still feel credible a year later. The strategy: frame the raise as a chapter shift — not a celebration — so the same film can land differently for investors, press, and future hires without becoming generic.
Investor layer
Reinforce conviction with restraint: clarity, inevitability, and a calm signal of momentum.
Press layer
Give a story spine: what changed, why now, and what this round unlocks — without fluff.
Talent layer
Show taste and seriousness: craft, control, and a team that can ship under pressure.
What We Built
Hero announcement film — structured for homepage, press, and investor contexts
Cutdowns for LinkedIn + distribution surfaces
Motion-designed title system + lower-thirds for authority framing
Execution System
Press-cycle alignment
We locked the narrative spine early so the project could move fast without losing precision or credibility.
Three-audience architecture
One film written to land differently for investors, press, and future hires — without feeling generic to any of them.
Authority-first direction
Calm pacing, restrained motion, and clear typography — designed to signal institutional confidence, not startup excitement.
Deployment-ready outputs
Exports and cutdowns prepared for immediate use across homepage, social, and internal distribution surfaces.
The Outcome
Built for
Investors · Press · Future hires
Deployed across
Homepage · Social · Hiring
Outcome
Clearer authority signal
Package
Hero film + cutdowns
Used as a homepage authority asset during the announcement window
Shared on social (founder + company page) as the primary narrative artifact
Reused across hiring and internal contexts to reinforce momentum and credibility
Client Testimonial
Aleph — Client Testimonial
“The turnaround was faster than we thought possible — and the result felt exactly right for the moment.”
— Team, Aleph
“It wasn’t just a video. It was how we told the story of this round — with the right level of confidence.”
— Team, Aleph
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